For this dynamic Adidas campaign, we were brought on board for the production side, collaborating with FRTWTY on two stunning shoots. In Seoul, we captured striking studio shots of South Korean model and actress Hoyeon wearing Adidas’ Myshelter winter jacket, with surreal bubble projections by kleingarten adding a playful touch to the backdrop.
The journey continued in Beijing, where we produced a powerful studio session with Su Yiming, Olympic gold medalist in snowboarding, showcasing Adidas’ innovative winter gear.
From Seoul’s urban vibe to Beijing’s cool, sporty edge, this project seamlessly blends fashion, sport, and culture across two iconic locations.
For this dynamic Adidas campaign, we were brought on board for the production side, collaborating with FRTWTY on two stunning shoots. In Seoul, we captured striking studio shots of South Korean model and actress Hoyeon wearing Adidas’ Myshelter winter jacket, with surreal bubble projections by kleingarten adding a playful touch to the backdrop.
The journey continued in Beijing, where we produced a powerful studio session with Su Yiming, Olympic gold medalist in snowboarding, showcasing Adidas’ innovative winter gear.
From Seoul’s urban vibe to Beijing’s cool, sporty edge, this project seamlessly blends fashion, sport, and culture across two iconic locations.
