In Cape Town, we captured the essence of summer, travel, and leisure for American Express. With a fast-paced shoot across stunning beaches, luxurious hotels, and the vibrant city, we highlighted the premium benefits of the card’s exclusive services. From laid-back vibes by the ocean to high-energy moments in the heart of the city, we brought the freedom and joy of travel to life. The campaign was bold, with our images splashed across massive billboards in Germany, making a lot of heads turn.