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Velostan Smith

At the start of 2024, we had the pleasure of collaborating on the new Adidas Velostan campaign in sunny Miami. With legends Stan Smith and Jessica Pegula on board, and in partnership with our friends at FRTWTY, the project was a true highlight.

FRTWTY crafted the creative concept, and together we brought it to life on set. Despite the sizzling 35-degree Miami heat, the team kept the energy high and the vibes even higher, making this shoot as enjoyable as it was successful.

adidas

Velostan Smith

At the start of 2024, we had the pleasure of collaborating on the new Adidas Velostan campaign in sunny Miami. With legends Stan Smith and Jessica Pegula on board, and in partnership with our friends at FRTWTY, the project was a true highlight.

FRTWTY crafted the creative concept, and together we brought it to life on set. Despite the sizzling 35-degree Miami heat, the team kept the energy high and the vibes even higher, making this shoot as enjoyable as it was successful.

Photography: Christoph Ulsamer

Videography: Philipp Roth